











Drive results
Driving results goes beyond just metrics — it’s about strategic impact. I help brands and businesses increase conversions, whether through e-commerce sales, lead generation, or driving qualified traffic to physical stores. Every move is performance-focused and aligned with business goals.
Power up your strategy
Supercharge your digital strategy with data-driven decisions, smart creativity, and sharp execution. I work with both direct clients and alongside agencies, bringing over 10 years of experience in multi-channel campaigns that deliver measurable outcomes.
Boost your sales
Sales growth comes from a smart balance of visibility, branding, and conversion optimization. I design and manage campaigns that not only attract the right audience but also move them to action — on your website, through contact channels, or in-store.
Elevate your brand
A strong brand sells more — and more effectively. That’s why I focus not only on short-term wins but also on building lasting online presence. Branding and performance are not opposites; together, they drive sustainable growth.
Media Buying
🩷Strategic campaign planning and execution on Google Ads and Meta Ads.
Media Buying
🩷Audience targeting and segmentation for maximum ROI.
Media Buying
🩷Continuous monitoring and optimization to enhance performance.


Graphic Design
🩷Creation of engaging visuals for digital campaigns.
🩷Brand identity development and logo design.
🩷Design of marketing materials, including banners and social media content.
About Me
Hi, I’m Paula Lancman Media Buyer & Graphic Designer.
With over a decade of experience in digital marketing, I specialize in managing high-performing campaigns on Google Ads and Meta Ads. My background in graphic design allows me to create visually compelling content that resonates with diverse audiences.
I’ve collaborated with clients across Latin America, the U.S., Spain, Canada, and Israel, delivering tailored strategies that drive engagement and conversions.

Testimonial
It was a pleasure to work with Paula, she is a true paid ads expert, with professional and organized approach. Will continue the project with her and definitely recomment to others.
Tsolak Max S.

Jose A. Yamil

Carl J P.

Sergio C.
